THE MANHATTAN BAR WORLD CUP PLAYBOOK
A 4-Layer Revenue Generating System
BUILT FOR 12 NY BARS & INSPIRED BY THE WORLD CUP
More Covers, Bigger Checks, Longer Stays &
Unforgettable Moments Global Fans Film, Share and Come Back For
IT’S HOW YOUR BAR WINS THIS SUMMER
The World Cup Doesn’t Create Revenue
YOUR - DECISIONS - DO
3 PHYSICAL DESIGNS + 1 VIRTUAL STRATEGY
NEXT DAY INSTALLATION | NEXT DAY POSITIVE IMPACT
Instantly Capture More International Foot Traffic
Immediately Increase Online Visibility
Efficiently Convert High Intent Search Traffic
Effortlessly Raise Check Averages &
Give the Global Fan the World Cup Theater They Came to New York For and Not Only See Them Again but Skyrocket Your Social Media Around the World
GIVE YOUR BAR A CHANCE TO HAVE A 4X SUMMER
OR
Put Up the Same Generic Flag Strings Every Other Bar Has &
Run the Same Bucket Special & Hope For the Best.
You Will Be Up 15 to 20% Over Your Best Summer Ever,
THE CHOICE IS YOURS.
The Manhattan Bar World Cup Playbook
A 4-LAYER System ENGINEERED to Monetize the World Cup
The Idea Behind Our Easy to Implement System is Simple,
We Believe Uniquely Recognizing & Welcoming the 48 Proud Participating Nations in Their Native Tongue & National Colors
Will Lead to More Global Customers For Your Bar Along With a Greater Return Frequency.
THE STRATEGY BEGINS AT STREET LEVEL, CONTINUES INSIDE YOUR BAR & IS REINFORCED ONLINE,
We Have Already Targeted All 104 Matches & Every One of the 48 Participating Nations &
WE OWN THEIR GOOGLE SEARCHES,
Not Just Here in NYC but Around the World.
WE TAKE WHAT YOUR BAR ALREADY DOES VERY WELL & ENHANCE IT
With 3 Highly Effective Revenue Generating Tools Disguised As
WORLD CUP THEATER.
The Benefit of the System is it Immediately Identifies Your Bar As A
WORLD CUP VIEWING DESTINATION
The Results of the System Are, More Customers, Higher Check Averages,
More Return Visits and Greater Global Exposure.
1 of 12 or 1 of 1,200.
FIRST PAGE VISIBILITY OR INVISIBLE FROM A BLOCK AWAY
It’s As Simple As That.
LAYER 1 -CAPTURE FOOT TRAFFIC
WELCOME THE 48 PARTICIPATING NATIONS IN THEIR NATIVE TONGUE & NATIONAL COLORS AND
Immediately Identify Your Bar as a World Cup Destination & Convert Foot Traffic Into Sales
Virtual Mockup Pictured Below Print Quality Altered
The Street Traffic Hook is a visually striking and impossible to miss event size reverse print UV window sticker that is engineered to stop international foot traffic in their tracks and convert them into paying customers.
It instantly establishing your bar as a
WORLD CUP DESTINATION
The Multilingual “Welcome” messaging, coupled with a proud display of national colors signals inclusion to international soccer fans, drawing spontaneous foot traffic inside your bar, converting sidewalk curiosity into paying customers.
CAN BE CUSTOMIZED
TO FIT ANY WINDOW
LAYER 2 - ENGAGE AT THE TABLE
48 WAYS TO TOAST CENTERPIECE
Create an Environment That Naturally Promotes Table Interaction Between Competing Nations & Watch Drink Velocity, Round Buying & Check Averages Soar
Virtual Mockup Pictured Below Print Quality Altered
The Cheers Table Centerpiece is a participation trigger & revenue generating behemoth disguised as a table talker. Featuring how to authentically toast in 48 ways.
It spontaneously promotes table interaction and suggestively leads to round buying.
See the actual print quality in the close up just below.
The best aspects of this table centerpiece is how little real estate it takes up and the fact that you don’t have to rely on your staff or discount your drinks in order to sell more of them - this does that for you.
48 authentic ways to say ‘CHEERS’ both invites & challenges adjacent tables and beyond to share incredible World Cup memories and creates camaraderie instead of hostility.
The piece is designed to spark group interaction, language challenges, filming moments and spontaneous round buying among international fans.
How many languages can you toast in?
Ooogy Wawa anyone?
LEVEL 3 - RETAIN WITH THEATER
UPDATEABLE WORLD CUP BRACKET DISPLAY
Give Them the World Cup Theater They Came to New York for & You Will See Them For Every Match
Virtual Mockup Pictured Below Print Quality Altered
The World Cup Bracket Slam display is an updateable and interactive high-impact tournament focal point that turns your bar into
MATCH PROGRESSION THEATER.
Fans instinctively film, share and tag your bar throughout the World Cup as friends and rivals update the bracket by “SLAMMING” their nation’s flag on the display.
The sustained visual engagement increases dwell time, cultivates repeat visits and expands your global reach.
The suggested Bracket Slam Raffle transforms the display into a perpetual revenue driver.
BEST OF ALL IT SKYROCKETS YOUR SOCIAL MEDIA GLOBALLY.
A Fully Integrated System Designed
To Ensure Your Manhattan Bar Has That
ONCE IN A LIFETIME SUMMER
You Have Your Fingers Crossed For…
Event Size UV Print Window Decal That Welcomes The International Football Tourist Right In To Your Bar.
Can Be Customized To Fit Any Window
Actual Print Quality Pictured For All 3 Designs Pictured Below
Tri-Fold 3-Panel Vertical Round Starter That Passively Increases Check Averages Through Table Interaction & Suggestive Prompts.
This is an event size display mounted on 5MM PVC Board- ultra sleek & durable, with a cold gloss laminate top layer. Allows For Both Seamless Mounting and Movement.
All packages come with a full supply of repositionable vinyl flag stickers in order to maintain that premium look. No Magic Markers here.
The Spanish Version is Pictured Above. A Portuguese Version Is Available Too - “DÃ AS BOAS-VINDAS”
LAYER 4 - CAPTURE INTERNET TRAFFIC
oWN gOOGLE sEARCHES
fROM INVISIBLE TO THE FIRST PAGE OVERNIGHT
THE SHORT OF OUR SEO PLAY
Google has designated my site as a top ranking authority for anyone searching for best bars in NYC as it pertains to the World Cup.
This authority will be shared and benefit ONLY 12 NY BARS.
The positive impact to those 12 bars HAPPENS INSTANTLY because the individual bar listings on my website, as in where those 12 bar will be listed, are already live and already on the top of the first page.
This is not a wait and see approach. Your online visibility can skyrocket tomorrow.
WHY DOES YOUR BAR NEED THIS?
Because unless you are Red Lion, Smithfield Hall, Legends or maybe DB Coopers your bar is largely invisible to the global fan.
Before you break out your phone to check what I just said is true and you should, you have to first perform a clean Google search because your past searches have already programmed Google to show you what they think you want to see, which is your bar.
THE INSTRUCTIONS ARE JUST BELOW.
The other reason your bar needs this system is; My 12 bars will immediately begin ranking on the TOP OF THE FIRST PAGE OF GOOGLE for both high volume & high intent searches through 4 completely separate listings on 4 distinct top ranking pages.
EVERY LISTING WILL LINK DIRECTLY TO YOUR BAR’S WEBSITE.
In other words the assault is multi-directional and your bar instantly begins showing up on the top of the first page of Google for a wide range of World Cup specific searches.
HIGH VOLUME SEARCHES like “cool midtown bars to watch the world cup”.
HIGH INTENT SEARCHES including; match specific searches & individual nation searches.
HIGH CONVERSION SEARCHES including; near me specific searches, street and avenue specific searches, landmark specific searches and lastly neighborhood specific searches.
Searches like the 5 that follow and more than 1,500 just like them, we own them all.
“best bars nyc mexico vs south africa”, “top nyc pubs norway fans”, “best bars on 9th ave to watch the world cup”, “best bars near times square to watch the world cup” “top sports bars hells kitchen world cup”.
WE RANK ON THE FIRST PAGE FOR EVERY ZIP CODE IN MIDTOWN.
WE OWN EVERY ONE OF THE 72 SCHEDULED GROUP STAGE MATCHES.
AND WE OWN EVERY ONE OF THE 48 PARTICIPATING NATIONS.
You have every right to be skeptical. You may have your phone out right now to test my claims and that is good BUT before you do; If you want the truest results, the results that will be showing up on the phones of the global fan.
FIRST you must clear all your browsing data and history on everyone of your Google accounts that are on your phone. Then restart your phone.
NOW open up a new incognito browser and perform the tests.
If you want an even truer result use any one of the following highly accurate and respected SERP pages;
The absolute best thing about of all is, Google has assigned this authoratative value to our site without a single backlink. So once we add our 12 bars our rankings are only solidified.
This means the rankings for my 12 bars will only be solidified.This isn’t conjecture this is an SEO and SERP fact. It is not 99.9% probability it is 100% probability.
Once our websites back link with one another, your website immediately begins drawing off of the authoratative power Google has assigned our website and YOUR RANKINGS GO UP.
So you not only immediately rank on the first page through my website your bar’s website will begin moving up the rankings too, albeit not instantly.
I have 56 PLACEHOLDER LISTINGS that are spread across 33 DISTINCT LANDING PAGES, to be equally divided between 12 NY BARS.
Each of those pages currently rank on the top of the first page of Google for both high intent and high value search terms specific to ny bars and the World Cup.
These 56 placeholder listings get swapped out with the details of my 12 bars. Name, address, phone number, photo and a brief description that highlights why you are one of the 12 best bars in Manhattan to watch the World Cup.
The global fan clicks on your listing and is immediately redirected to your World Cup specific landing page.
If you dont have a World Cup specific landing page don’t worry. We give you the easy and complete step by step instructions on what to put on your new World Cup landing page.
IT’S AS SIMPLE AS THAT!
The World Cup Doesn’t Create Revenue.
YOUR DECISIONS DO.
The Choice is Yours: 1 of 12, or 1 of 1,200.
FOR A CLOSER LOOK AT THE STATS & A BETTER UNDERSTANDING OF THE COMPLETE PLAY:
New York City Welcomes the World | The Manhattan Bar World Cup Playbook
THE MONEY - A CONSERVATIVE - REVENUE ESTIMATE
What if this street window treatment captures just 3 extra deuces per match?
You know it will.
3 EXTRA TABLES PER MATCH
2 Drinks Per Person @ $10 Each + $40
1 Appetizer Per Person @ $15 Each = $30
$70 Per Deuce X 3 Deuces + $210 Per Match
$210 Per Match X 104 Televise Matches =
LEVEL 1 CAPTURE
$21,840
…in additional revenue from a single specifically engineered and strategically positioned window placement.
What if these Cheers Skyscraper Centerpieces create just a few more rounds per match?
You know they will and then some.
3 EXTRA ROUNDS PER MATCH
12 Shots @ $12 Each = $144
$144 X 104 Televised Matches =
LEVEL 2 ENGAGE
$14,976
…in added revenue from a well placed army of round starting centerpieces designed to effortlessly promote table interaction & drink sales.
What if you could somehow delay the Post Match Mass Exodus and instead have your register ring to the tune of
$16,000 in additional revenue?
This is not a hypothetical question - we have the solution.
4 PHASE REVENUE FUNNEL
Phase 1 - RETENTION
Phase 2 - THE RALLY DRINK
Phase 3 - ONE FOR THE ROAD
Phase 4 - STAY FOR DINNER EFFECT
LEVEL 3 RETAIN
$16,000
CAPTURE | ENGAGE | RETAIN
ONE TOURNAMENT
THREE REVENUE DRIVERS
When used together act as a
WORLD CUP REVENUE FUNNEL
A simple, scalable and complete TURNKEY NEW YORK BAR REVENUE GENERATING SYSTEM
with a conservative projected impact of…
$52,816
New York City Welcomes the World | The Manhattan Bar World Cup Playbook
The Reasons to Secure Your Early Partner Pricing Today
This 3-Level System is designed by a 30 year industry pro and works in real New York bars - Not just on paper.
By drawing on our website’s Top Ranking SEO authority globally your bar can immediately rank on the first page for high intent search terms like best bars in Manhattan to watch the World Cup & best pub in Manhattan Panama vs England and as of right now 500 more just like these.
Each of the levels is specifically engineered to perform a different function and every bar needs all 3. More covers, higher check averages, and more return visits all the while skyrocketing your internet visibility internationally.
What Manhattan bar doesn’t need to capture more international foot traffic this summer?
Which NYC bar owner doesn’t want to have higher check averages especially if he doesn’t have to lift a finger?
Name a New York bar that wouldn’t love to have these global football fanatics returning for every match, especially if it costs them next to nothing and it simultaneously skyrockets their social media globally.
AND Tell me any bar in the City that doesn’t want to be seen on the first page of a Google search in every one of the 48 participating nations. Our SEO owns them all.
ALL OF THIS WITHOUT DISRUPTING YOUR EXISTING BAR FLOW.
Staff Friendly Activation - Once Installed - The System Runs Itself
Custom Sizing Readily Available to Fit Any Space - Works in Tight New York Bar Layouts
The SEO is just a bonus that the first 12 bars I partner with will take advantage of. It all really happened unintentionally. I am not a tech guy I am a hospitality guy that saw an opportunity, a gaping hole if you will, while I was researching, perfecting my designs and building out my website. So I started experimenting a bit and one good result led to another and another and so on. Now I am sitting on a gold mine of high intent search terms that my Dirty Dozen Best Bars to Watch the World Cup in Manhattan will be the benefactors of. Don’t you think that should be you?
MOST BARS FULLY INSTALLED IN UNDER 20 MINUTES
REPOSITIONABLE - NO DAMAGE - NO CONTRACT - NO COMMITMENT
NO TOOLS. NO PERMITS. NO PERMANENT FIXTURES.
Bars secure placement by selecting the participation package that best fits their layout, capacity and revenue goals.
Early Partner pricing is available for the first 20 confirmed locations. The next 20 partners will receive our standard pricing. Once we have partnered with 40 locations FULL PRICING will go in effect.
New York City Welcomes the World | The Manhattan Bar World Cup Playbook
PARTICIPATION LEVELS
STARTER BUNDLE
Window Treatment + 50 Table Skyscrapers
Establishes immediate street-level tournament presence and increases head count
Drives table participation and round buying, boosting check averages
Early Partner - $280
Standard Pricing - $350
Premium Pricing - $420
Deposit to secure placement - $125
FULL TREATMENT PACKAGE
Starter Bundle + Bracket Slam Display + Free Supply Repositionable Flag Stickers
Transforms your bar into a Match Progression Theater
Includes a customized Exclusivity Zone ensuring domination of your immediate competition
Early Partner - $460
Standard Pricing - $575
Premium Pricing - $690
Deposit to secure placement - $175
CHAMPION LEVEL
Full Treatment Package + Full-Size World Cup Trophy Replica + Official Adidas Trionda Competition Ball + Giveaway Match Balls
Unforgetable filmable and taggable social media moments with an official size World Cup Trophy and Match Ball
Early Partner - $600
Standard Pricing - $750
Premium Pricing - $900
Deposit to secure placement - $225
Early Partner Pricing is reserved exclusively for the first 20 bars, guaranteeing priority access to key activation features and preferred partner status.
Those partners will also receive their full material packages first — targeted for delivery by Friday, May 22 — with all remaining partner bars guaranteed delivery no later than June 5.
Free delivery included.
Repositionable display materials are designed for straightforward in-house setup.
Clear placement guidance and installation recommendations are provided.
Packages may be upgraded at any time based on availability.
New York City Welcomes the World | The Manhattan Bar World Cup Playbook
How Participation Works
1. Secure Placement
Select your package and submit your deposit to lock in Early Partner pricing and guarantee your spot in the rollout queue.
2. Confirmation & Exclusivity Positioning
You'll receive confirmation of your zone placement. We’ll define your Exclusivity Buffer together—and as an added move, I’ll let you name one specific competitor to lock out, even if they sit outside your immediate zone.
3. Production & Delivery Scheduling
Production is handled in controlled batches to ensure quality. Early Partners skip the line, with a 3-day turnaround from order finalization to delivery.
4. Simple In-House Setup
The materials are repositionable and designed for a clean, easy install. I provide clear placement guides to maximize sightlines—or I can handle the installation for you.
5. Activate & Scale
Expansion inventory—including table talkers, posters, and new features—can be added as the tournament builds, pending availability.
Early movers benefit from stronger positioning, scheduling flexibility and priority access to expansion inventory as tournament demand increases.
New York City Welcomes the World | The Manhattan Bar World Cup Playbook
COMMITMENT & PAYMENT STRUCTURE
Deposits to Secure Placement
Starter Package — $125
Full Treatment Package — $175
Champion Level Package — $225
Deposits lock in Early Partner pricing, scheduling priority and, where applicable, exclusivity positioning.
Preferred Payment Method
ACH / direct bank transfer is preferred for package balances due to lower processing costs and faster production release scheduling.
Major credit cards, in-person tap and pay, business checks and cash are also accepted.
Balance Timing
Remaining balances are coordinated based on confirmed delivery windows and tournament build-up timelines. Balance due prior to delivery.
Upgrades & Expansion & Custom Sizing
Participating bars may upgrade packages or add tournament features at any time based on inventory availability. CUSTOM SIZING IS READILY AVAILABLE FOR ANY OF OUR PRINT PRODUCTS.
Early commitment ensures the strongest positioning, the best pricing and priority access as tournament demand accelerates.
New York City Welcomes the World | The Manhattan Bar World Cup Playbook
Participation is Being Rolled Out in Controlled Phases
Early Partner pricing is limited to the first 20 confirmed bars.
The enormous SEO advantage of becoming one of New York’s Dirty Dozen Best Bars to Watch the World Cup is limited to the first 12.
So if you think it’s important to rank on the first page of Google this summer for a search like best pub in Manhattan France vs Senegal or best bars in Manhattan to watch the World Cup then you should act fast.
Placement, scheduling priority and exclusivity positioning are secured in order of commitment.
**Schedule a 5-Minute Activation Walkthrough or…
Secure Your Package Now
BARS THAT WILL MOVE EARLY WILL SHAPE THEIR SUMMER - BARS THAT WAIT WILL BE CHASING IT.