THE PITCH

THE FAST APPROACHING WORLD CUP WILL NOT REWARD LATE RECOGNITION

As the World Cup nears, your competition will begin to scramble, adding the same last minute generic Budweiser decorations that every other bar has, most likely handed to them by their Southern Glazer rep.

Chances are they will also run the ubiquitous Match Day Bucket Special.

Does this sound familiar to you?

Is this your plan?

Are you going to be one of those bars?

THE PROBLEM IS Customer attention patterns have already started forming

at bars that had the foresight

to optimize both their bar and their online footprint early.

The bars that didn’t?

Well those bars have effectively positioned themselves to now,

having to rely on their competition reaching capacity before experiencing any substantial customer flow.

IT DOESN’T HAVE TO BE THAT WAY FOR YOU.

YOUR BAR CAN BE FIRST.

THE SOLOUTION

Implement our Turnkey Manhattan Bar Playbook.

3 Physical Assets - 1 Ultimate Goal

INCREASING YOUR BAR’S REVENUE

Implementing The Playbook not only demonstrates foresight, it’s very cost effective and

it does not disrupt your existing bar flow.

The guaranteed exclusivity zone that our first 20 Early Partners receive immediately positions those bars as

THE BAR in the neighborhood best positioned to dominate both the block and the summer.

The Playbook enables you to capture every possible international football fan possible.

Don’t you want that?

ACTING NOW CREATES PROTECTION -

ACTING NOW BEGINS THAT SYNERGY.

The advantage of acting today is binary.

First and foremost it ensures your bar

THE EXCLUSIVITY BUFFER

YOU WANT THAT.

YOU NEED THAT.

I don’t want Harry across the street at O’Hare’s,

running the same Full Treatment Package that you will be running

and I am quite sure you don’t want that either.

We tailor each exclusivity buffer together, you and I,

to best match your specific zone.

Ensuring you and your bar the maximum return on your…

FULL TREATMENT PACKAGE

Second in order to build momentum and create exposure

I have implemented Introductory Partner Pricing for my launch,

not only will it save you 20% off my standard pricing but those first 20 bars will also be given priority on re-orders

and yes once you see how those CHEERS TABLE SKYSCRAPERS

are impacting round buying, check averages and walking out your door as 5 finger “souvenirs”

YOU WILL BE WANTING MORE, FAST.

Being and Early Partner ensures you will have them.

‍

ONCE I PARTNER WITH MY FIRST 20 BARS STANDARD PRICING WILL GO IN TO EFFECT.

ONCE I PARTNER WITH MY NEXT 20 BARS PREMIUM PRICING GOES INTO EFFECT.

When you pick up the phone a week before the opening match at Azteca Stadium in CMX

because you haven’t done anything yet and the panic is setting in,

I will be happy to hear from you

but you will be paying 40% more than my Early Partners.

DON’T BE THAT GUY.

Be the owner that is decisive.

Be the owner that is proactive.

BE THE OWNER THAT WINS.

THIS SYSTEM IS NOT DEPLOYED RANDOMLY.

Every tier is calculated and has been thoughtfully engineered…

…by me

Dimitri,

a native of the most ethnically diverse zip code on the planet,

11372 Jackson Heights, Queens AND

a 20 year industry pro that has has worked high level jobs in

both the front and back of the house in markets like

Bangkok, Aspen, Palm Beach and yes of course Manhattan to name a few.

The positive effects of implementing The Playbook will begin as soon as the window treatment is installed.

IMMEDIATELY FOOT TRAFFIC WILL BEGIN

TO NOTICE YOUR BAR MORE.

WITHIN AN HOUR YOUR BAR &

YOUR NEW YORK CITY WELCOMES THE WORLD WINDOW TREATMENT

WILL BE FILMED, PHOTOGRAPHED, SHARED & TAGGED AROUND THE WORLD.

Your Early Partner neighborhood advantage will have begun.

Your global reach is expanding exponentially.

You are now creating separation from your competition.

You are now actively seizing your zone’s market share.

You are now beginning to dominate your neighborhood.

AS MARTHA SAYS

“THIS IS A GOOD THING”.

THE 2026 WORLD CUP IS A FIXED REVENUE WINDOW.

BARS WILL EITHER‍ ‍FULLY CAPITALIZE ON THIS WINDOW or

THEY WON’T.

THERE IS NO IN BETWEEN.

Bars that move early are not just preparing for the World Cup, they are strategically placing themselves to capitalize on what others will miss out on.

By the time some bars decide to react, the ones that have already FULLY COMMITTED will be operating on auto-pilot and well on their way towards…

…A ONCE IN A LIFETIME SUMMER.

Every bar owner in Manhattan is expecting a strong summer right?

AREN’T YOU?

For most it will indeed be record breaking. BUT…

…is breaking a record this summer by only 15 to 20 percent really a metric of success?

WOULD THAT QUALIFY AS A ONCE IN A LIFETIME SUMMER FOR YOU?

It doesn’t for me.

Being up 20% is nothing to pat yourself on the back for.

NOT THIS SUMMER.

NOT THE SUMMER OF 2026 IN MANHATTAN.

For the owners that are positioned early and correctly

revenue will not just be up a respectable 20 or 30%

IT WILL DOUBLE

IT WILL TRIPLE

IT WILL APPROACH 4X

THEIR BEST EVER SUMMER.

THAT IS “THE ONCE IN A LIFETIME SUMMER” YOU WANT TO HAVE!

IS YOUR BAR OPTIMIZED FOR THAT?

IT’S YOUR DECISION -

SPECTATOR OR ACTIVE PARTICIPANT?

NO EXCUSES

YOU HAVE FOUND THE SOLUTION