THE MANHATTAN BAR WORLD CUP PLAYBOOK
A Multi-Level Design System
Built For NY Bars and Inspired by the World
More Covers, Bigger Checks, Longer Stays &
Unforgettable Moments Global Fans Film, Share and Come Back For
IT’S HOW YOUR BAR WINS THIS SUMMER
The World Cup Doesn’t Create Revenue
YOUR - DECISIONS - DO
The Manhattan Bar World Cup Playbook
A 4-LEVEL System ENGINEERED to Monetize the World Cup
LEVEL 1 -CAPTURE
STREET TRAFFIC HOOK WINDOW STICKER
Immediately Identify Your Bar as a World Cup Destination & Convert Foot Traffic Into Sales
The Street Traffic Hook is a visually striking and impossible to miss event size reverse print UV window sticker that is engineered to stop international foot traffic in their tracks and convert them into paying customers. Instantly establishing your bar as a
WORLD CUP DESTINATION
The Multilingual “Welcome” messaging, coupled with a proud display of national colors signals inclusion to international soccer fans, drawing spontaneous foot traffic inside your bar, converting sidewalk curiosity into paying customers.
CAN BE CUSTOMIZED
TO FIT ANY WINDOW
LEVEL 2 - ENGAGE
CHEERS CENTERPIECE
Effortlessly Promote Table Interaction & Watch Drink Velocity, Round Buying & Check Averages Soar
The Cheers Table Centerpiece is a World Cup participation trigger disguised as a table talker. Featuring how to authentically toast in 48 ways it is a revenue producing behemoth.
See the actual print quality in the close up just below.
The best aspects of this table centerpiece is how little real estate it takes up and the fact that you don’t have to rely on your staff or discount your drinks in order to sell more of them - this does that for you.
48 authentic ways to say ‘CHEERS’ both invites & challenges adjacent tables and beyond to share incredible World Cup memories and creates camaraderie instead of hostility.
The piece is designed to spark group interaction, language challenges, filming moments and spontaneous round buying among international fans.
How many languages can you toast in?
Ooogy Wawa anyone?
LEVEL 3 - RETAIN
WORLD CUP UPDATEABLE BRACKET DISPLAY
Give Them the World Cup Theater They Came to New York for & You Will See Them For Every Match
The World Cup Bracket Slam display is an updateable and interactive high-impact tournament focal point that turns your bar into
MATCH PROGRESSION THEATER.
Fans instinctively film, share and tag your bar throughout the World Cup as friends and rivals update the bracket by “SLAMMING” their nation’s flag on the display.
The sustained visual engagement increases dwell time, cultivates repeat visits and expands your global reach.
The suggested Bracket Slam Raffle transforms the display into a perpetual revenue driver.
BEST OF ALL IT SKYROCKETS YOUR SOCIAL MEDIA GLOBALLY.
A Fully Integrated System Designed
To Ensure Your Manhattan Bar Has That
ONCE IN A LIFETIME SUMMER
You Have Your Fingers Crossed For…
Actual Print Quality Pictured Here
Event Size UV Print Window Decal That Welcomes The International Football Tourist Right In To Your Bar.
Can Be Customized To Fit Any Window
Tri-Fold 3-Panel Vertical Round Starter That Passively Increases Check Averages Through Table Interaction & Suggestive Prompts.
This is an event size display mounted on 5MM PVC Board- ultra sleek & durable, with a cold gloss laminate top layer. Allows For Both Seamless Mounting and Movement.
The Spanish Version is Pictured Above. A Portuguese Version Is Available Too - “DÃ AS BOAS-VINDAS”
All packages come with a full supply of repositionable vinyl flag stickers in order to maintain that premium look. No Magic Markers here.
LEVEL 4
oWN gOOGLE sEARCHES
fROM INVISIBLE TO THE FIRST PAGE OVERNIGHT
It was never my intent to offer SEO services as part of my Manhattan World Cup Playbook—yet here we are, ranking on the first page of Google for well over 1,000 high-value search terms specific to the World Cup and New York bars. That number is growing every single day, not just here in New York, but across the 48 participating nations where our visibility is scaling even higher.
What came about as a result of a shipping delay may ultimately wind up being the most valuable, longest-lasting asset available to a New York City bar owner.
I know it’s a bold claim, but currently, there are only two Manhattan bars that possess the type of search visibility that my five separate listing pages command. This is exactly where your bar will be featured—beautifully listed with a direct, one-click link to a dedicated World Cup landing page on your own website. Don’t worry; I provide an easy-to-implement template for your tech team, and it won't take them more than an hour to have your bar fully optimized.
By the way, those two dominant bars are football legends in Manhattan: The Red Lion and Smithfield Hall. Speaking of legends, Legends Football Factory is nowhere close in terms of current search visibility, and they are easily the third most recognized soccer venue in the city.
So, the question became: what do I do with this newfound, hyper-specific World Cup authority that Google has assigned to my website?
The answer was immediate: pass that power directly along to what I call my Dirty Dozen—the 12 best bars in Manhattan to watch the World Cup. The raw benefits of my search engine rankings will be shared exclusively with 12 select venues, leaving the other 1,200+ NYC bars completely invisible to the global football fan.
Don’t think your bar is invisible?
Take out your phone right now. Clear your history and cache, restart it, open an incognito browser, and try to find your venue using any high-volume search term other than your exact name or address. Tell me how many pages you have to scroll through before you see your own front door.
As long as your venue meets our high-level specifications—4K HD screens, crystal-clear audio, great food, and sharp hospitality—your bar can be one of these select locations. The bottom line is simple: this virtual real estate is worthless to me without sharing its explosive value with the Dirty Dozen.
The World Cup Doesn’t Create Revenue.
YOUR DECISIONS DO.
The Choice is Yours: 1 of 12, or 1 of 1,200.
FOR A CLOSER LOOK AT THE STATS & A BETTER UNDERSTANDING OF THE COMPLETE PLAY:
[ ENTER HERE ]
New York City Welcomes the World | The Manhattan Bar World Cup Playbook
THE MONEY - A CONSERVATIVE - REVENUE ESTIMATE
What if this street window treatment captures just 3 extra deuces per match?
You know it will.
3 EXTRA TABLES PER MATCH
2 Drinks Per Person @ $10 Each + $40
1 Appetizer Per Person @ $15 Each = $30
$70 Per Deuce X 3 Deuces + $210 Per Match
$210 Per Match X 104 Televise Matches =
LEVEL 1 CAPTURE
$21,840
…in additional revenue from a single specifically engineered and strategically positioned window placement.
What if these Cheers Skyscraper Centerpieces create just a few more rounds per match?
You know they will and then some.
3 EXTRA ROUNDS PER MATCH
12 Shots @ $12 Each = $144
$144 X 104 Televised Matches =
LEVEL 2 ENGAGE
$14,976
…in added revenue from a well placed army of round starting centerpieces designed to effortlessly promote table interaction & drink sales.
What if you could somehow delay the Post Match Mass Exodus and instead have your register ring to the tune of
$16,000 in additional revenue?
This is not a hypothetical question - we have the solution.
4 PHASE REVENUE FUNNEL
Phase 1 - RETENTION
Phase 2 - THE RALLY DRINK
Phase 3 - ONE FOR THE ROAD
Phase 4 - STAY FOR DINNER EFFECT
LEVEL 3 RETAIN
$16,000
CAPTURE | ENGAGE | RETAIN
ONE TOURNAMENT
THREE REVENUE DRIVERS
When used together act as a
WORLD CUP REVENUE FUNNEL
A simple, scalable and complete TURNKEY NEW YORK BAR REVENUE GENERATING SYSTEM
with a conservative projected impact of…
$52,816
New York City Welcomes the World | The Manhattan Bar World Cup Playbook
The Reasons to Secure Your Early Partner Pricing Today
This 3-Level System is designed by a 30 year industry pro and works in real New York bars - Not just on paper.
By drawing on our website’s Top Ranking SEO authority globally your bar can immediately rank on the first page for high intent search terms like best bars in Manhattan to watch the World Cup & best pub in Manhattan Panama vs England and as of right now 500 more just like these.
Each of the levels is specifically engineered to perform a different function and every bar needs all 3. More covers, higher check averages, and more return visits all the while skyrocketing your internet visibility internationally.
What Manhattan bar doesn’t need to capture more international foot traffic this summer?
Which NYC bar owner doesn’t want to have higher check averages especially if he doesn’t have to lift a finger?
Name a New York bar that wouldn’t love to have these global football fanatics returning for every match, especially if it costs them next to nothing and it simultaneously skyrockets their social media globally.
AND Tell me any bar in the City that doesn’t want to be seen on the first page of a Google search in every one of the 48 participating nations. Our SEO owns them all.
ALL OF THIS WITHOUT DISRUPTING YOUR EXISTING BAR FLOW.
Staff Friendly Activation - Once Installed - The System Runs Itself
Custom Sizing Readily Available to Fit Any Space - Works in Tight New York Bar Layouts
The SEO is just a bonus that the first 12 bars I partner with will take advantage of. It all really happened unintentionally. I am not a tech guy I am a hospitality guy that saw an opportunity, a gaping hole if you will, while I was researching, perfecting my designs and building out my website. So I started experimenting a bit and one good result led to another and another and so on. Now I am sitting on a gold mine of high intent search terms that my Dirty Dozen Best Bars to Watch the World Cup in Manhattan will be the benefactors of. Don’t you think that should be you?
MOST BARS FULLY INSTALLED IN UNDER 20 MINUTES
REPOSITIONABLE - NO DAMAGE - NO CONTRACT - NO COMMITMENT
NO TOOLS. NO PERMITS. NO PERMANENT FIXTURES.
Bars secure placement by selecting the participation package that best fits their layout, capacity and revenue goals.
Early Partner pricing is available for the first 20 confirmed locations. The next 20 partners will receive our standard pricing. Once we have partnered with 40 locations FULL PRICING will go in effect.
New York City Welcomes the World | The Manhattan Bar World Cup Playbook
PARTICIPATION LEVELS
STARTER BUNDLE
Window Treatment + 50 Table Skyscrapers
Establishes immediate street-level tournament presence and increases head count
Drives table participation and round buying, boosting check averages
Early Partner - $280
Standard Pricing - $350
Premium Pricing - $420
Deposit to secure placement - $125
FULL TREATMENT PACKAGE
Starter Bundle + Bracket Slam Display + Free Supply Repositionable Flag Stickers
Transforms your bar into a Match Progression Theater
Includes a customized Exclusivity Zone ensuring domination of your immediate competition
Early Partner - $460
Standard Pricing - $575
Premium Pricing - $690
Deposit to secure placement - $175
CHAMPION LEVEL
Full Treatment Package + Full-Size World Cup Trophy Replica + Official Adidas Trionda Competition Ball + Giveaway Match Balls
Unforgetable filmable and taggable social media moments with an official size World Cup Trophy and Match Ball
Early Partner - $600
Standard Pricing - $750
Premium Pricing - $900
Deposit to secure placement - $225
Early Partner Pricing is reserved exclusively for the first 20 bars, guaranteeing priority access to key activation features and preferred partner status.
Those partners will also receive their full material packages first — targeted for delivery by Friday, May 22 — with all remaining partner bars guaranteed delivery no later than June 5.
Free delivery included.
Repositionable display materials are designed for straightforward in-house setup.
Clear placement guidance and installation recommendations are provided.
Packages may be upgraded at any time based on availability.
New York City Welcomes the World | The Manhattan Bar World Cup Playbook
How Participation Works
1. Secure Placement
Select your package and submit your deposit to lock in Early Partner pricing and guarantee your spot in the rollout queue.
2. Confirmation & Exclusivity Positioning
You'll receive confirmation of your zone placement. We’ll define your Exclusivity Buffer together—and as an added move, I’ll let you name one specific competitor to lock out, even if they sit outside your immediate zone.
3. Production & Delivery Scheduling
Production is handled in controlled batches to ensure quality. Early Partners skip the line, with a 3-day turnaround from order finalization to delivery.
4. Simple In-House Setup
The materials are repositionable and designed for a clean, easy install. I provide clear placement guides to maximize sightlines—or I can handle the installation for you.
5. Activate & Scale
Expansion inventory—including table talkers, posters, and new features—can be added as the tournament builds, pending availability.
Early movers benefit from stronger positioning, scheduling flexibility and priority access to expansion inventory as tournament demand increases.
New York City Welcomes the World | The Manhattan Bar World Cup Playbook
COMMITMENT & PAYMENT STRUCTURE
Deposits to Secure Placement
Starter Package — $125
Full Treatment Package — $175
Champion Level Package — $225
Deposits lock in Early Partner pricing, scheduling priority and, where applicable, exclusivity positioning.
Preferred Payment Method
ACH / direct bank transfer is preferred for package balances due to lower processing costs and faster production release scheduling.
Major credit cards, in-person tap and pay, business checks and cash are also accepted.
Balance Timing
Remaining balances are coordinated based on confirmed delivery windows and tournament build-up timelines. Balance due prior to delivery.
Upgrades & Expansion & Custom Sizing
Participating bars may upgrade packages or add tournament features at any time based on inventory availability. CUSTOM SIZING IS READILY AVAILABLE FOR ANY OF OUR PRINT PRODUCTS.
Early commitment ensures the strongest positioning, the best pricing and priority access as tournament demand accelerates.
New York City Welcomes the World | The Manhattan Bar World Cup Playbook
Participation is Being Rolled Out in Controlled Phases
Early Partner pricing is limited to the first 20 confirmed bars.
The enormous SEO advantage of becoming one of New York’s Dirty Dozen Best Bars to Watch the World Cup is limited to the first 12.
So if you think it’s important to rank on the first page of Google this summer for a search like best pub in Manhattan France vs Senegal or best bars in Manhattan to watch the World Cup then you should act fast.
Placement, scheduling priority and exclusivity positioning are secured in order of commitment.
**Schedule a 5-Minute Activation Walkthrough or…
Secure Your Package Now
BARS THAT WILL MOVE EARLY WILL SHAPE THEIR SUMMER - BARS THAT WAIT WILL BE CHASING IT.